Is it true that customers are more fickle & less loyal than they once were? Or is it just that we’re all now playing a different game on a...
When you started out in business, were you aiming to be average? The ‘norm’ in your industry? No? Well, your customers don’t want that either. So how can you...
Episode 8: Multi-Channel vs Omni-Channel Marketing – How to Make it Feel Like You’re Everywhere Even When You’re Not
It’s getting harder to cut though all the noise and reach your ideal customer. You’ll hear it said you need to market your business everywhere to get noticed. But...
Behind The Mic
Phil is a seasoned marketer and Founder/CEO of Airbase, a sales & marketing automation agency based in the UK. He’s a published author, and speaker, and created Million Dollar Customer to champion a customer-first approach to marketing, an ethos that informs his unique approach to marketing automation.
Zoe is an experienced marketing director who specialises in helping businesses get the results they want by better understanding their customers, increasing loyalty and customer lifetime value. She is known for championing customer experience as a way to differentiate brands and drive commercial value.
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