Do you collect customer data in your business?
The answer’s probably ‘yes’.
Which begs the bigger question: what do you do with it, if anything?
Even in times of strict data protection regulation, the GDPR and heightened consumer awareness, customer data remains one of the most valuable assets in your business… as long as you’re making good use of it.
In this episode we discuss:
- Why capturing customer data is still as important & valuable as ever
- The different types of data you could be capturing
- The mistakes businesses commonly make when it comes to data capture, and how to avoid them
Phil Slorick and Zoe Cuthbertson reveal ideas, tools and tactics to use in your marketing that put your ideal customer at the heart of everything you do, and attract more of them to your business