Conversational marketing is a trend that’s gathering pace, driven by technology that makes one-to-one conversations easy to deliver online and at scale.

But there’s nothing new here… is there?

The trend reflects a simple principle that is surely at the heart of all successful marketing: getting to know your prospects and customers by talking to them.

In this episode, hear us discuss:

  • What conversational marketing means
  • How you can start making the most of this opportunity today
  • Why your customers are already ahead of you in this area

Phil Slorick and Zoe Cuthbertson reveal ideas, tools and tactics to use in your marketing that put your ideal customer at the heart of everything you do, and attract more of them to your business.

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