Do you ever ask your customers what they think?
And if so, what do you do with what they tell you?
Actively seeking your customers’ feedback can be a scary but valuable thing to do. And how you use it can make a big difference to your business.
Phil & Zoe explore these questions and more in this episode, including:
- The reasons why some companies avoid customer feedback – and why some actively seek it
- The truth about some companies’ manipulative use of customer feedback
- Why – and how – customer research and feedback can be a valuable resource for business development
Phil Slorick and Zoe Cuthbertson reveal ideas, tools and tactics to use in your marketing that put your ideal customer at the heart of everything you do, and attract more of them to your business.