Modern marketing is a complex business. There are more channels, more tools, more data, more everything.
How is it possible for a marketer to be an expert in everything? And is that even what’s expected?
In this special episode recorded live at The Marketing Meetup in Manchester, Zoe Cuthbertson talks about the changing and challenging role of the modern marketer.
Is there such a thing as the ‘full-stack’ marketer: one individual capable of planning and delivering the full range of marketing activity? How can marketers be confident they’re equipped to survive? And what should a modern marketing team look like?
These questions and more come under the spotlight as Zoe explores what is means to be a modern marketer.