In our content-rich world of social media, blogs, email and other media, how you influence your prospects on their journey to becoming a customer is a big opportunity.

The content you publish and how you talk about your business gives you the chance to appeal to your ideal customer. When they’re ready to buy, how can you ensure you stand out as the obvious and only choice?

In this episode Phil Slorick is joined by copywriter and content agency owner Kelly Gilmour-Grassam to discuss the role content plays in your customer’s experience.

Tune in to discover:

  • The first thing to do when you’re getting started with creating content

  • Why good content often doesn’t start with the words

  • How innovative businesses are using content to stand out in a noisy world

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