Do you still use email for marketing?
Why? Just because it’s cheap and easy? Is it actually getting you the results you want?
In this episode we explore the current state of email marketing, including:
- what recent research says about the performance of email marketing
- the different factors affecting the performance of email campaigns
- how recent tech developments have influenced the use of email
- why email is still a preferred marketing channel for most customers – and why that’s not necessarily a good thing
Phil Slorick and Zoe Cuthbertson reveal ideas, tools and tactics to use in your marketing that put your ideal customer at the heart of everything you do, and attract more of them to your business.