Do you collect customer data in your business? The answer’s probably ‘yes’. Which begs the bigger question: what do you do with it, if anything? Even in times of strict data protection...

Conversational marketing is a trend that’s gathering pace, driven by technology that makes one-to-one conversations easy to deliver online and at scale. But there’s nothing new here… is there? The trend...

Do you ever ask your customers what they think? And if so, what do you do with what they tell you? Actively seeking your customers’ feedback can be a scary but...

Have you ever got frustrated with chasing a lead that turned out to be a waste of time? How can you tell which ones are worth your time and...

Modern marketing is a complex business. There are more channels, more tools, more data, more everything. How is it possible for a marketer to be an expert in everything?...

In our content-rich world of social media, blogs, email and other media, how you influence your prospects on their journey to becoming a customer is a big opportunity. The...