Conversational marketing is a trend that’s gathering pace, driven by technology that makes one-to-one conversations easy to deliver online and at scale. But there’s nothing new here… is there? The trend...
Do you ever ask your customers what they think? And if so, what do you do with what they tell you? Actively seeking your customers’ feedback can be a scary but...
In our content-rich world of social media, blogs, email and other media, how you influence your prospects on their journey to becoming a customer is a big opportunity. The...
Behind The Mic
Phil is a seasoned marketer and Founder/CEO of Airbase, a sales & marketing automation agency based in the UK. He’s a published author, and speaker, and created Million Dollar Customer to champion a customer-first approach to marketing, an ethos that informs his unique approach to marketing automation.
Zoe is an experienced marketing director who specialises in helping businesses get the results they want by better understanding their customers, increasing loyalty and customer lifetime value. She is known for championing customer experience as a way to differentiate brands and drive commercial value.
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